Justine has extensive experience in branding, marketing strategy, community engagement, and digital content management. Her work spans multiple industries, including Indigenous economic development, cultural advisory, and creative industries. She has played key roles in digital transformation, strategic rebranding, and business development for organizations such as FHQ Developments, TOPA Contracting, Pathway Supply, and North Canadian Construction Group.

As a dedicated advocate for artists and cultural development, Justine has served as the Past-President of CARFAC Saskatchewan and currently represents Saskatchewan on the CARFAC National board. She is also a Cultural Sector Reference Group Member for the City of Regina, ensuring diverse perspectives are reflected in municipal cultural policies.

Of Métis, Swampy Cree, Romanian, and mixed European descent, Justine is deeply committed to fostering Indigenous representation and sustainable growth through impactful storytelling. She holds a Bachelor of Fine Arts in Visual Arts – Drawing from the University of Regina and continues to drive meaningful change through strategic branding and community-driven initiatives.